Daily social media usage in Denmark 2018, by social media site

Facebook was the most popular social media platform among daily social media users in Denmark in 2018. 54 percent of internet users in Denmark reported to have used Facebook several times on a daily basis. The social media platform had 2.91 million users in 2016 and was forecast to have around 3.12 million users by 2022. Snapchat were the platform which followed in the ranking of most frequently used social media with 41 percent with several daily uses each.

Denmark takes second place among Nordic countries using Facebook

Compared to other Nordic countries, Denmark took second place regarding monthly Facebook users. Sweden was reported to have the highest number of monthly Facebook users as of January 2018, amounting to over seven million users.

Why social media?

Other social media platforms, such as LinkedIn, had seven percent of Danish respondents using them several times on a daily basis in 2018. The main reason to use LinkedIn in 2017 was reported to be strengthening the professional network, according to 89 percent of respondents. In contrast, 55 percent of Instagram users were using the platform for entertainment purposes the same year in Denmark